Minda Armstrong

Print Production Manager

Minda’s interest in alternative medicine lead her to NAB in 2005. She has worked in newspaper production and bronze art production, and as a print broker and graphic designer. She enjoys her work as print production manager, negotiating quotes, working with printers, and bird-dogging books to the warehouse. She has a sustaining interest in the healing arts and is an Acutonics practitioner. Before joining NAB, she managed the Bancroft Center of Chinese Medicine–Berkeley. She also had the privilege of training with F. R. “Nick” Nocerino, founder of the Institute of Psychic and Hypnotic Sciences and the Society of Crystal Skulls International, where she deepened her understanding of energy healing, psychometry, crystals, and hypnosis. Minda also enjoys reading, politics, and spirited conversations with good friends.


Emily Boyd

Managing Editor

Emily has been with NAB since 2003, led there by her interest in alternative medicine. An Oakland native, she received her BA in communications from UCLA and her MS in print journalism from Boston University, making a speedy return to the Bay Area after receiving her degree. Prior to NAB, she worked for Red Herring, several dot-com start-ups, and AOL. Emily has written for Los Angeles and 7×7 magazines and enjoys reading actual printed books, walking, and good food and wine. She lives in Oakland with her husband and cat, and feels fortunate to work with so many other cat (and yes, dog) lovers.


Susan Bumps

Senior Manager of Organizational Development

Susan began working at NAB in July of 1995, months after she graduated with an MFA in English and creative writing from Mills College. She has also worked for UC Davis Extension, the Inter-Tribal Council of California, and as a writer for The Book of Symbols (Taschen). While at NAB, Susan has performed many jobs including project editor, customer service manager, and production manager. In her free time, she can often be found hiking on Mount Tam with her husband and teenage son.


Drew Cavanaugh

Senior Marketing and Distribution Specialist/Rights Associate

Drew Cavanaugh grew up in Southern Oregon and went to college in Los Angeles before relocating to the Bay Area in 2006. That same year he joined the sales and marketing group at NAB. Currently, Drew serves as primary contact with North Atlantic Books’s distributor, Penguin Random House, in the many areas related to sales and distribution. Additionally, in collaboration with the foreign rights manger, he develops and maintains partnerships with international publishers and agents to secure a growing number of foreign-language book editions each year. During his free time, Drew is often found at the gym (arguably spending more time talking to his friends than working out); enjoying the many forms of performance art, fine art, or storytelling; writing in his favorite cafés; or discovering new regions in national parks or city centers. It sometimes takes Drew longer to pick out a new tie than to climb an 8,000-foot peak—but those ties, though!


Bevin Donahue


Bevin has worked in publishing since graduating from Syracuse University with degrees in public relations and anthropology. Before coming to NAB in 2014, she worked at New Harbinger, a psychology and self-help publishing house in Oakland, and did HIV testing and counseling in Palm Beach, Florida. At NAB, Bevin especially likes writing for the blog and working on recipe, DIY, and cultural studies books. Outside of work, she enjoys baking, reading, and crafting. She lives with her partner in Alameda.


Joe Finlaw

Digital Business and IT Manager

Joe has been with NAB since 2012. His role in the company combines two of his favorite interests, technology and books, and he thoroughly enjoys it. Born and raised in southern New Jersey, Joe graduated from Rowan University in 1998 with a radio/television/film degree. He moved to Berkeley a few months later and spent many years working in the independent music industry. Joe spent more than five years working in both marketing and software development for Nolo, an influential DIY legal publisher based in Berkeley. He’s an avid record collector who runs his own independent label called American Dust Records. His favorite books are Thomas Mann’s Doctor Faustus, Studs Terkel’s Talking to Myself, and Bob Dylan’s Chronicles: Volume One. Joe lives in Alameda with his wife and two daughters.


Maren Fox


Maren came of age in Santa Barbara, California. She holds a BA in English and a certificate in editing and publishing from California State University, Chico. After a brief detour in Italy, she moved to Berkeley to begin her publishing career as an intern at Counterpoint and Soft Skull Press, where she stayed on for more than four years as a publicist and web coordinator. Following a stint as a freelance web and graphic designer, she joined the NAB team in 2015 and she’s still stoked about it—she gets to read her Rob Brezsny horoscope (Scorpio)​ before anyone else! Maren lives in Oakland with a monstrous Maine Coon and spends the majority of her spare time convincing him to not eat all of her houseplants. Sometimes she has time to write, paint things, garden, or repair furniture.​


Richard Grossinger

Founding Publisher

Richard is the cofounder of Io magazine, the Society for the Study of Native Arts and Sciences, and North Atlantic Books. He is the author of more than thirty-five books, ranging from long explorations of science, culture, and spirituality (The Night Sky, Planet Medicine: Origins, Planet Medicine: Modalities, Embryogenesis) to memoirs (New Moon, Out of Babylon) to experimental prose (Book of the Earth and Sky, Spaces Wild and Tame) and science fiction (Mars: A Science Fiction Vision). Grossinger received a PhD from the University of Michigan.


Jasmine Hromjak

Senior Designer

Jasmine is a native New Englander who still can’t tell what month it is. Since age two, she hasn’t gone a day without scribbling something on a piece of paper. Today, though her work is much more sophisticated (and digital), she approaches each project with the same enthusiasm and innovation. Since 2005 she has worked in both publishing and agency environments as a designer, illustrator, and art director. She hopes to one day join the Explorers Club and have a late-life career as a professional miniaturist, dioramist, or paleontologist.


Julia Kent

Senior Publicist

After graduating from UC Berkeley in 2007, Julia was delighted to find out that “professional book recommender” was a job. She has been working in marketing and publicity with independent Bay Area publishers ever since. Prior to joining NAB in 2014, she worked with literary giants, debut authors, and nearly everyone in between at Counterpoint Press, and with psychologists and mental health professionals at New Harbinger Publications. In her spare time, she can be found working on experimental craft projects, which she’ll call “gifts” during the holiday season, or planning various elaborate trips that she won’t take. She’ll be not-traveling through Argentina next month! She lives with her husband and two very nice cats in Oakland.


Leslie Larson

Content Development Specialist

Leslie comes to book publishing from both sides of the fence—as both as a veteran editor and marketing copywriter, and as an author. She joined NAB in 2013. Her first job was with an independent press in London where, because the staff was so small, she got hands-on experience in all aspects of publishing. For many years she was senior writer and publications manager at the University of California Press. She has managed the communications programs and written copy for a number of nonprofits. Her two novels, Slipstream and Breaking Out of Bedlam, were published by Crown/Shaye Areheart Books and her work has appeared in Faultline, O, The Oprah Magazine, The Writer, Flaunt, The Women’s Review of Books, and More. She likes deadlines, untangling sentences, and finding the right word. When she isn’t reading, writing, or walking, she enjoys cooking and feasting on the produce she grows in her Berkeley backyard.


Al Lazard

Accounting Specialist/Facilities Coordinator

Al moved to Oakland in 1986 after studying accounting and music at Southern University of New Orleans. A musician since the age of nine, Al juggled accounting and musical careers, and came to NAB in 2008, where he started out as accounting specialist. His duties gradually expanded to include facilities coordinator. Al enjoys the wide variety of jobs he handles at NAB, including managing office equipment and emergencies, serving as a liaison between company employees and outside contractors, fixing building malfunctions, maintaining all office supplies, responding to staff requests, payroll, mailing, and accounts payables and receivables. He interacts with staff across all departments and is happy to have a job that draws on his versatility and broad range of skills. His love of music is still going strong and he continues to play gigs all over the Bay Area as well as on several extended tours.


Janet Levin

Senior Director of Sales and Distribution

Janet left the East Coast after college to travel “off the beaten path,” live in Mexico for two years, and ultimately find “home” in the San Francisco Bay Area. She is proud of the fact that she has worked in publishing throughout her career. Experienced in setting organizational strategic direction, she has worked in all facets of the publishing process from acquisitions/editorial to marketing/sales—for large corporate companies, independently owned publishers, nonprofit presses. She came to NAB wanting to move back into nonprofit work and respects that NAB publishes alternative thought and new/old ways of telling the world story. In her spare time, she enjoys cooking the bounty from her vegetable garden, learning more about permaculture, finding ways to be in service to the concept of Tikun Olam, being in nature in the beautiful California countryside, and (you guessed it!) reading!


Hisae Matsuda

Senior Editor/Acquisitions and Development

Hisae joined NAB in 2006. Born in Japan and raised in England, she first worked as an actor and activist at Ovalhouse Theatre in London, where as a young person in the 1980s she had the good fortune to be immersed in a rich brew of experimental urban theater, radical politics, dance, somatics, yoga, and t’ai chi. She got her start in publishing as a writer for a large educational publisher in Tokyo in 1997 and has since held many roles as an editor in several industries. Hisae currently serves on the board of the Publishing Professionals Network (formerly Bookbuilders West), a nonprofit association providing educational opportunities for all individuals in book-related publishing. She holds a degree in law and Japanese from the University of London School of Oriental and African Studies.


Tim McKee

Director of Publishing

Tim has worked to bring necessary stories to the page and the commons for more than twenty years. Born in New York City, he grew up in Los Angeles and studied history at Princeton. He earned a master’s degree in journalism from the University of Missouri. Tim is the author of No More Strangers Now: Young Voices from a New South Africa, which was an Honor Book for the Jane Addams Book Award. Formerly the managing editor of The Sun magazine, Tim now works with writers to bring their word medicine to book readers. In his spare time he writes and chases his son Rio along the creek.


Mary McMurtry

Production Artist

Mary has been in the graphics field since the days of rubylith and hand-set headlines. In recent years, she worked at National Geographic School Publishing, as well as with other publishers. One of her favorite parts of her job at NAB is creating advertising materials for various publications and author appearances. Her non-work life is taken up by Contra dancing, concerts, playing music, volunteer work, and Iyengar yoga.


Nina Pick


Nina is delighted to be a project editor at NAB. She is grateful for the opportunity to help authors do their soul’s work, and she feels her role is to help weave together all the acts of love that go into bringing a book into its full form. A poet, an editor of the Inverness Almanac, and a cofounder of Mount Vision Press, Nina was educated at University of Chicago, NYU, UC Berkeley, Pacifica Graduate Institute, and the Hogwarts School of Witchcraft and Wizardry. She is ordained as a Hebrew Priestess, and when she’s not wearing high heels in the NAB office, she’s barefoot and covered in leaves.


Doug Reil

Publisher/Executive Director

Doug is a publishing industry veteran with more than twenty-five years serving in a variety of roles. Currently the publisher and executive director at NAB, he began his career at Inland Book Company as a buyer and operations manager followed by a decade at Publishers Group West. Prior to joining NAB, he built a web-based CRM system at Interschola, a B-Corp that assists schools in distributing surplus assets. In 2011 he founded Bay Food Shed, a community-based organization that creates initiatives at the intersection of local food and the gift economy. In his free time, Doug enjoys yoga, connecting with the local activist community, spending time with his wife, Robin, and son, Cashel, and growing as much food as possible.


Sarah Serafimidis

Rights Manager

Sarah first joined NAB in 2000 as customer service manager after finally escaping from an accidental career in medical office management. During her years at NAB she worked as a project editor and contracts assistant before discovering her affinity for foreign rights licensing. Sarah’s favorite part of her work is connecting with people from all over a world that seems so much smaller now. She holds an MA in English literature from California State University, Fresno, and still enjoys a long Victorian novel in addition to titles on health and psychology. Sarah lives with her husband and son in Albany, where she relishes sharing good food and wine with friends and still hopes to find time to play her guitar again and finish just one sewing project.


Philip Smith

Digital Production Manager

Philip came to North Atlantic from a background in publishing and bookselling, as well as the creative world. He previously worked in the editorial departments at Dover Publications, the University of Chicago Press, Encyclopedia Britannica, and Octavo (a publisher of high-end digital facsimiles of rare books) while developing an online presence as a bookseller. In the latter field he has specialized in rare and unappreciated material that bridges disciplines and cultures while embodying peoples and times. This dynamic eclecticism brought him into contact with fellow traveler Richard Grossinger, which developed into a role at NAB. Philip continues to operate his online business and pursue independent curatorial and scholarly activities while helping NAB extend its operations and modalities.


Marina Snyder

Marketing and Publicity Coordinator

Before joining NAB, Marina worked on a number of literary journals, wrote and published zines, ran the front desk of an astrology center, did copywriting for a Silicon Valley startup, edited audiobooks, and tutored English in the U.S. and abroad. Originally from the San Francisco East Bay Area, she’s also lived in New Orleans and Amsterdam. She’s been fascinated by metaphysics and mind-body-spirit books since childhood, and found the perfect fit for her interests at NAB. More recently, she’s been exploring Ashtanga yoga, zero-waste living, energy work, veganism, and Ayurveda. Marina currently lives in Richmond, California, with a lazy-eyed cat named Desi.


Alla Spector

Director of Finance and Operations

Born and raised in the Ukraine, Alla received her BA from Odessa State University in 1986 and has worked in the field of finance ever since. She moved to the U.S. in 1994 and, after working at Ten Speed Press, joined NAB in 2010. She loves finance and accounting and has extensive experience recording and projecting business activity, but what she finds especially rewarding at NAB is the opportunity to shape the financial landscape and to steer the organization toward greater success. Alla enjoys using her talent for paying strong attention to detail, her aptitude for numbers and problem solving, and her role in capturing and analyzing business activities on a daily basis. It is by far the most rewarding position she has had yet. She lives in the East Bay with her husband, daughter, three dogs, and a parrot.


Louis Swaim


Louis Swaim joined NAB in 2013, continuing a career of more than twenty-five years in book publishing. He loves engaging with manuscripts, authors, editors, and designers in carefully shepherding good books to publication. A longtime taijiquan practitioner, Louis has published two translations, Mastering Yang Style Taijiquan and The Essence and Applications of Taijiquan with NAB/Blue Snake Books. In addition to Chinese language, philosophy, and poetry, Louis is passionate about birds, hiking, and jazz.


Vanessa Ta


Vanessa is a lover of languages, though she made the mistake of losing her first language (and is forever searching for it!). After completing a bachelor’s in English and French, she earned an MFA in poetry from Mills College and went on to pursue work in publishing. She spent time with a variety of different Bay Area publishers before joining North Atlantic in 2013.


Erin Wiegand

Senior Editor

Erin Wiegand joined NAB in 2007 as a project editor, initially focusing on the Blue Snake imprint before branching out into other subject areas. She is especially interested in NAB’s work in somatic psychology and trauma therapy, as well as cultural studies and anthropology, and enjoys her work shepherding books from rough draft to finished publication. Erin attended the Friends World Program/LIU Global College and the New College of California, during which time she studied international refugee issues and cross-cultural psychology in Berlin, New Delhi, and San Francisco. After graduating, she served for two years as the managing editor of LiP magazine, an award-winning journal of radical politics, culture, sex, and humor. In addition to her work at NAB, she is currently completing a master’s degree in cinema studies from San Francisco State University. Her writing has appeared in several print and web magazines, including AlterNet, LiP, In These Times, and Paracinema, and in two books: Tipping the Sacred Cow (AK Press) and What’s Eating You?: Food and Horror on Screen (Bloomsbury; forthcoming). In her spare time she enjoys vegan cooking, bad movies, tabletop games, and riding her bike through the beautiful hills of the East Bay.


Karen Windham

Inventory and Data Management Specialist

A former buyer for Tower Records, Karen cut her teeth booking shows and managing bands in the Washington, DC/Virginia area. When the music business stopped being fun, she moved into publishing where she finds that the BA in psychology she earned at the University of Virginia is amazingly useful when working with the artistic temperament. Karen joined NAB in 2008 where she manages all things inventory, including scheduling reprints with the production department and handling author purchases. She enjoys nothing more than sitting in her sunny California backyard with her dogs, listening to the Ramones and reading a good fantasy/sci-fi book.